General 1 — The Hey Co.

Award-winning Burgers Delivered To Your Doorstep

Multi-award-winning Wildfire Burgers was launched in Singapore and critically acclaimed in 2015; having quickly secured the title of Asia’s Best Burger within 12 months of opening, then signing a 5-city, 38-outlet franchise for China that very same year.

After 3 successful stores in Singapore, the brand took a brief hiatus in mid-2019 to redevelop and re-engineer its menu before reopening on 1st June 2020 in the heart of Singapore's civic district, at the arts, heritage and design precinct of Bras Basah/Bugis.

Helmed by an all-star kitchen team including the original head chef from the first Wildfire Burgers, as well as one of the chefs from the opening team of the original Privé (Marina at Keppel Bay) in 2007, this is clearly no ordinary burger or fried chicken joint.

The focus is on using only the freshest ingredients, handling them with care and cooking them properly with time-tested techniques. At the heart of the kitchen is the mighty Binchotan-charcoal-fired INKA grill, double ventilated to generate heat in excess of 450 degrees celsius, allowing chefs to achieve superior charring and to create the signature smoky flavours that the Wildfire Burgers are famous for.

This time around, on top of their renowned burgers and signature fried chicken, the team has also developed an absolutely delicious Burnt Cheesecake that is the perfect accompaniment to any meal or just by itself!

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“Have you experienced going to a restaurant, ordering the dark horse on the menu, only to realise that it is one of the best dishes you had in your life? That was exactly how I felt when I bit into Wildfire Chicken & Burgers’s Signature Fried Chicken. Boy, was it heavenly! Beyond the skin was the chicken meat that was impeccably tender and equally as flavourful. The white meat had a unique honey-like sweetness.”

~ Sethlui, Felicia Koh

“The wagyu beef patty was juicy and succulent, well-seasoned for me to still be able to taste its distinctive umami flavours. Another interesting option, the Eggstarter proved my initial expectations very wrong. Honestly, I expected their version to taste like McDonald’s Scrambled Egg Burger, so I didn’t foresee myself being a big fan. But, Wildfire’s burger ended up being really scrumptious, with the egg filling being creamy and flavourful.”

— EatBook, Ryan Ho

“The judges detected an "umami flavour", with some guessing the mystery ingredient could be miso. Mr Yeoh said: "There's something Japanese about it, which is interesting and I like it.”

— Straits Times, Eunice Quek. ST Basque Burnt Cheesecake Blind Test (Top 4)